Toronto B2B Marketers Unite

B2B Marketing is ripe with innovation, change, and growth these days.  Even still, many industry events and conferences pay little or no attention to what’s working in B2B marketing and what’s not.

This is an ongoing series of peer networking and knowledge-sharing meetups exclusively for B2B marketers. Expect some exciting guest speakers sharing their expertise and experiences in focused 20-minute presentations, followed by an open networking session fueled by light munchies and beverages.

It will be small, intimate event with attendance limited to 40 people, so register for free online to secure your ticket. 

Sponsored by

Presentations at this meeting

How to Leverage LinkedIn as a B2B Marketing Platform
Anita Windisman (LinkedIn | Twitter)
President, One of a Kind Marketing

With over 130 million members in 200 countries, LinkedIn is the largest network for business professionals. A recent study conducted by ROI Research further reveals that 59% of social networkers found LinkedIn to be their most important social network. Are you getting the most out of LinkedIn? In this session you will be shown how to optimize your personal profile for lead generation and how to leverage LinkedIn as a content distribution platform.

Buying a Marketing Automation Solution: Questions to Ask, Mistakes to Avoid
Adam Blitzer (LinkedIn | Twitter)
COO, Pardot

Over the past few years, the affordability of marketing automation tools has improved significantly and is now a consideration for nearly every B2B marketer, large or small. With so many solution alternatives to consider, evaluating and selecting a tool can be daunting and time-consuming. In this session you will learn some of the important questions to ask inside your organization AND of potential solution providers, as well as some common mistakes to avoid.

Web Forms That Don't Suck
Ian Everdell (LinkedIn | Twitter)
Manager, User Experience & Research, Mediative

Web forms are everywhere. Most of them suck. From contact us and lead generation to account creation and checkout, chances are good that a visitor to your site will have to do more than just click links. And chances are good that those form interactions are important conversions for you. How do you make sure that you aren't losing conversions because your forms suck? In this session you'll see examples of forms that suck, discuss why they suck, and learn what you can do to avoid making the same mistakes. 

Feel free to come with examples of forms that you hate!

Interested in being a sponsor or presenter?

If you would like to find out more about being a sponsor or presenter at an upcoming #torontoB2B Marketers Meetup, please send an email to Nolin LeChasseur.